WHAT PROBLEM DOES PKM SERVICE SOLVE FOR ENTERPRISE
Is your goal to collect and process at ease rich user’s and customers’ first party data and be able to zero your regulatory risk ?
Do you need to share customer identity data securely with multiple strategic partners and trusted vendors to unlock new business opportunities and strengthen data-driven partnerships? Are you looking to profile end users and define target audience segments for highly personalized advertising — including campaigns delivered via leading third-party marketing platforms? Do you want to enhance product design and user experience (UX) by analyzing customer behavior data alongside device-level analytics? Is your goal to train AI models or develop advanced business intelligence (BI) insights from your customer datasets? Do you need to launch integrated email marketing programs, mobile advertising campaigns, or coordinated social media marketing initiatives that deliver measurable ROI? How well do you truly know your audiences, and are you leveraging customer insights and data analytics to maximize engagement, retention, and lifetime customer value? How confident are you in your data compliance practices when applying data monetization strategies to extract maximum business value from your customer information assets?
How well do you really know your audiences or are you renting them from social media giants?
Most companies underuse their first-party data, relying on external platforms that track and know their customers better. Weak tracking, low consent rates, and scattered analytics hand the advantage to social media giants. New regulations on data portability create a game-changing opportunity: if customers trust you, they can securely transfer their data from other platforms (including search engines and ecommerce sites or social media feeds into your system in full privacy compliance. Success depends on building trust, asking only for data you’ll use, offering clear incentives, and making the process effortless. Done right, data portability can boost your revenues, fuel new products, services, and long-term customer loyalty. ErnieApp is currently the market-standard solution for user centric consented data portability implementation. Working side by side with the Big Tech we’re able to offer a dynamic instant secure effortless user centric data portability solution via Ernie marketplace.
Can you trust social media and other platforms to give you reach to consented audiences?
Companies often pour ad budgets into social media and third-party platforms without knowing the actual opt-in rates for tracking and targeting. Without solid first-party data and explicit verifiable untampered user consent, much of that spend goes to audiences already opted out — delivering poor ROI. ErnieApp changes this by revealing verified opt-in rates for major advertising platforms and web services. With this transparency metrics, you can decide where to invest, avoid low-consent audiences, and make every ad dollar work harder.
What is your standard average opt-in rate for marketing, profiling and adv targeting permission?
Stop thinking it’s an impossible challenge to get an opt-in from your user or customer. They will consent if they understand what they consent to, for how long and if you offer them an effortless solution to opt-out. Otherwise as the privacy laws allows users to opt-out indefinitely and still use your service users will simply do that and you will not monetize your audiences anymore. They will consume your resources but not pay you back for that. So, the solution starts with owning your first-party data — and treating customer consent as one of your most valuable business signals. Consent to collect, track, and share data is not just a compliance requirement; it’s the foundation of ethical personalization, long-term audience trust, and high-value data monetization. Every opt-in strengthens your competitive edge, giving you the legal and strategic right to understand your customers better than any third-party platform ever could. By investing in robust consent management, transparent customer relationships, and actionable analytics, you transform first-party data into a powerful growth engine that you fully control. Effortless user centric consent management is what you need to adopt. Forget the expensive useless consent compliance SaaS solution you subscribed until now, test and endorse the privacy friendly consent incentive-based system the consumers love.
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How an enterprise benefit from the PKM app
How an enterprise benefit from the PKM app
Integrate with the general-purpose pkm app
By publishing your privacy and consent settings as a partner, in ernieapp pkm catalogue and use the app to reach, incentivize and reward the users.
Deploy the branded pkm app version
By choosing between 2 ui customization kit to strengthen company’s brand and data enrichment goals.
Based on enterprise business goals, brand identity strategy, and the size of the customer/user installed base, enterprises have the flexibility to experiment with both solutions. Feel free to reach out to us to request a trial, which includes Ernie Usage Analytics.
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